I help ambitious founders and business owners stop leading from self-doubt and start leading unapologetically — so they can make decisions from conviction, stay regulated under pressure, and build without guilt.
You chose a business for life on your terms. Let's bring back the joy and fun.
WELCOME maverick.
- Make decisions from conviction — without polling everyone, over-explaining, or waiting to feel ready.
- Stay regulated when pressure hits — so disruption, feedback, and conflict do not cost you days.
- Stop carrying what was never yours to carry — and build a business that does not require self-abandonment.
- Take up space without apology — in your pricing, boundaries, leadership, and life.
- Build wealth and impact without guilt — protecting your health, relationships, and sense of self.
Not from theory. From living it. (And from a lot of very good trips that taught me who I actually am outside of what I produce.)
You're allowed to actually enjoy your own life while you build it.
Private 1:1 coaching for founders who know they shouldn't have to choose. By application only.
90 Days to Lead Unapologetically Without Self-Doubt, Isolation and 2am Loops
WORK WITH ME
Which Founder Pattern Is Costing You?
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TESTIMONIALS
"Julie's candor made me feel comfortable. I feel empowered to keep going! She combines her grit along with natural empathy to pull you through to your goal."
HER WORDS:
- KI
NORTH CAROLINA, USA
I'm Julianne Valles, Identity and Integrative Health Coach for founders.
I've started over four times across four countries. A permanent residency rejection in Canada. Single motherhood mid-pandemic. Building from scratch in Melbourne with no professional network and no plan.
Each time required letting go of who I was to step into who the next chapter required - mind, body and spirit.
That's not just a starting over story. That's proof that identity holds when everything else falls apart.
I work with ambitious founders and business owners to cut through the noise of conflicting business and societal advice. Together, we rebuild your self-trust and find a grounded flow for your current season — so you can feel supported, present, and clear on your next move.
Hiya!